Article: "how to hire a publicist"

To get the most for your money when hiring a publicist, you must have a basic understanding of what reporters, editors, guest schedulers, TV assignment editors and others want--and what they consider news. Without that knowledge, you'll have to trust your publicist to make every decision for you.

If, however, you understand how reporters do their jobs, you can challenge your publicist with intelligent questions and maybe even offer a suggestion or two. And your publicist won't have to spend a lot of her time--on your nickel--educating you on simple background you can learn on your own.

Take a few weeks to immerse yourself in learning about the media. Once you can speak intelligently about things such as story pitches, media kits, news releases, follow-up stories, the local angle, profile stories and radio talk shows, it's time to go to the next step and hire a publicist.

If the very thought of talking to reporters and editors or appearing on a radio show frightens you, hire a good media coach too. A media coach will give you all the training you need to feel comfortable during print and broadcast interviews and can prepare you for what to expert during your publicity campaign.

Many publicists know who the best coaches are, so you could actually hire a publicist first. After all, there's time to get training while your publicist is creating a strategic media plan and writing your media kit. The publicist might also have ideas and angles that should be covered in training.

Don't use a publicist as a crutch or as someone who can shield you from the bulldog reporters you've heard so much about. The closer you are to your own publicity campaign and the more you understand it, the less susceptible you are to getting stuck with the Publicist from Hell. Learn more from my ebook "How to Hire the Perfect Publicist. "

http://www.publicityhound.com/pics/free_publicity/Articles/HireaPublicist.html

I think that the article is very interesting because you may have an idea of what you have to do when you need a publicist and maybe when it is the right time to trust in him... with this article you can have an idea for what is good and what isn't of having a publicist. (: ->Clauf

1) Take(verb) a(noun) few(pronoun) weeks(noun) to(adverb) immers(transitive verb) yourself(pronoun) in(proposition) learning (verb) about(adjetive) the (definite article) media(noun).

2) If(conjunction) the (definite article)very(adjective) thought(noun) of (preposition)talking(verb) to(adverb) reporters(noun) and(conjuction) editors(noun) or(conjuction) appearing(verb) on(preposition) a(noun) radio(noun) show(noun) frightens (transitive verb) you (pronoun), hire(transitive verb) a (noun) good(adjective) media (noun) coach(noun) too.(adverb)

3) Learn(verb) more(adjective) from (conjuction) my (possessive pronominal adjective)ebook (noun) "How(adverb) to(adverb) Hire(transitive verb) the(definite article) Perfect(adjective) Publicist(noun). "

Publicist: a student of or specialist in public or international law. a person whose business is to publicize persons, organizations, etc.

Learn: to get knowledge of (a subject) or skill in (an art, trade, etc.) by study, experience, instruction, etc.

Article: An article is a piece or section that is part of a larger written work such as a magazine or a document.